Should I include lots of information on my vehicle graphics?

Usually, no. A vehicle is moving, so people have only a few seconds to understand it. I would normally prioritise the business name, what you do, a strong visual identity and one easy contact method.

One of the most common mistakes is trying to turn the side of a van into a brochure. If nobody can read it at 60 km/h, the extra information isn’t helping.

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