The Brief
The transition from Berri Estates to Vinarchy required the new brand identity to be reflected across the physical site.
Signs SA was engaged to manage the signage changeover, replacing legacy branding and introducing new signage across buildings, arrival points and operational areas. The result needed to present a consistent brand identity while accommodating the practical requirements of an active site.
The Challenge
A site-wide rebrand involves more than replacing logos. Different structures, sign types and installation requirements need to be coordinated to ensure the new identity is applied consistently.
For this project, the removal of existing signage, production of replacement elements and staged installation needed to be carefully sequenced to minimise disruption to site operations.
The Approach
Signs SA coordinated the project from site assessment through to manufacture and installation.
By assessing the existing signage requirements and planning the changeover across different areas, the team could manage the removal of legacy branding alongside the production and installation of the new signage.
Production and Fabrication
The scope brought together a range of signage formats and finishes, including building signage, fabricated and illuminated letter sets, directional signs and safety signage.
A standout element was a large-format banner exceeding 100 m², demonstrating the scale of the printed components involved in the rebrand.
Combining these elements under one coordinated program helped maintain consistency across the site’s new visual identity.
Project Coordination
Managing multiple signage types across an operational site required careful sequencing and coordination between assessment, production and installation.
Signs SA staged the work to support a consistent brand changeover while minimising disruption to day-to-day operations.
Installation and Delivery
The team coordinated the removal of existing branding and installation of the new signage across the site.
From illuminated building signage to directional and safety signs, each element contributed to implementing Vinarchy’s new identity across the site’s buildings and operational areas.
Project Scale
The project involved multiple signage elements, including a large-format banner exceeding 100 m², fabricated lettering, illuminated signage and functional wayfinding and safety signage.
The range of requirements called for coordinated delivery across different structures, materials and installation processes.
The Outcome
Signs SA helped translate the transition from Berri Estates to Vinarchy into a physical brand changeover across the South Australian site.
Through coordinated assessment, manufacture and staged installation, the project brought together building, illuminated, directional and safety signage under a consistent new identity.
What This Project Demonstrates
A successful site rebrand requires careful planning, production capability and coordinated installation, particularly when multiple signage types must be updated while operations continue.
The Vinarchy project demonstrates Signs SA’s ability to manage complex signage changeovers, combining large-format printing, fabricated lettering, illuminated signage and functional site signage through one coordinated delivery process.
