The Brief
McDonald’s required a custom branded display to introduce and promote its new point-of-sale (POS) system at a state conference.
The objective was to transform campaign artwork into a physical installation that would attract attention as visitors entered the venue. Signs SA was engaged to manage the production and installation of the display, ensuring the final result reflected the brand’s visual identity.
The Challenge
With more than 300 individual panels coming together to create one large-scale 3D display, precision and consistency were essential.
The project also required strict adherence to global brand guidelines, accurate finishing and coordination across multiple trades, including painting. With short campaign timelines and installation and removal requirements, the team needed to manage each stage carefully to achieve a clean, cohesive result.
What Signs SA Recommended
Signs SA approached the activation as a complete production and installation project, bringing artwork preparation, printed graphics, dimensional lettering and fabrication together under one coordinated process.
This approach helped ensure the individual panels worked as part of one larger visual installation, creating a prominent branded feature designed to capture attention at the venue entrance.
Design and Planning
The supplied campaign artwork was adapted for the physical display, with careful consideration given to how the individual panels would combine to create the finished 3D effect.
Planning focused on maintaining brand accuracy, achieving consistent finishes and coordinating the different production requirements. Installation and removal requirements were also considered as part of the project delivery.
Production
Signs SA managed the in-house production of the display components, including printed graphics, dimensional lettering and fabricated elements.
More than 300 individual panels were brought together to form the finished installation. Attention to artwork accuracy, panel consistency and finishing helped create a unified display that translated the campaign into a physical brand experience.
Installation and Delivery
The completed display was installed at the Adelaide Entertainment Centre for the state conference.
Signs SA coordinated installation and the supporting trades required to complete the project, managing the process to achieve a clean, brand-accurate result within the campaign timeline. Installation and removal requirements were incorporated into the delivery process.
Project Scale
The project involved more than 300 individual panels assembled into a large-scale 3D branded display at a single venue.
The scope combined artwork adaptation, print production, fabrication, dimensional lettering, finishing and installation, requiring close coordination across multiple stages of delivery.
The Outcome
Signs SA transformed McDonald’s campaign artwork into a physical point-of-sale activation designed to attract attention at the conference entrance and highlight the new POS system.
By combining in-house production with coordinated installation and finishing, Signs SA delivered a cohesive branded display that brought together hundreds of individual components into one visual experience.
What This Project Demonstrates
Large-scale branded activations require more than quality printing. They rely on accurate artwork preparation, consistent fabrication, precise finishing and coordinated installation.
This project demonstrates Signs SA’s ability to bring complex visual concepts to life through integrated production and project delivery, managing multiple components and trades to achieve a consistent result.
