The Brief
Gather Round needed a way to extend its event presence into regional South Australia and create a memorable welcome for visitors travelling through Bordertown.
The brief called for a branded activation that would stand out, encourage visitor engagement and provide a recognisable event touchpoint beyond the main event locations. The solution also needed to be practical for transport and installation, with the potential to be reused beyond a single event.
The Challenge
Creating an effective outdoor activation involves more than producing graphics. The structure and printed elements needed to work together visually, withstand outdoor conditions and be transported and assembled safely at a regional location.
The project also needed to balance a strong visual presence with practical considerations, including logistics, installation and the long-term usefulness of the finished structure.
What Signs SA Recommended
Signs SA developed a coordinated activation that brought together a branded welcome structure, photo opportunity, banners, flags and synthetic turf.
Combining these elements created a dedicated branded space for visitors, rather than relying on standalone signs. The reusable structure also provided a practical way to extend the event’s visual identity beyond the main venue.
Design and Planning
The activation was planned as a coordinated kit, with the structural and printed components designed to work together as one complete installation. Consideration was given to the overall presentation, outdoor use, transport and on-site assembly requirements.
This integrated approach helped ensure the individual elements contributed to a cohesive visitor experience while supporting the practical requirements of a regional activation.
Manufacture
Signs SA manufactured the structural and printed elements of the activation, including large-format graphics, banners and flags. Synthetic turf completed the installation, helping define the space and create a more engaging setting for the visitor experience.
Bringing the different components together under one coordinated scope helped maintain consistency across the finished activation.
Transport and Installation
With the activation located in Bordertown, transport and on-site assembly were important parts of the delivery process. Signs SA coordinated the completed components, transported them to site and installed the activation as a complete branded environment.
The result was a coordinated installation designed to serve its purpose at the event while remaining useful beyond a single occasion.
Project Scale
The project involved one multi-element, reusable visitor activation in Bordertown, South Australia.
The scope included:
- Branded welcome structure
- Photo activation
- Large-format graphics
- Banners and flags
- Synthetic turf
- Transport, assembly and installation
The Outcome
The completed activation created a memorable arrival point for interstate visitors and extended Gather Round’s event presence into regional South Australia.
By combining multiple branded elements into one reusable installation, Signs SA delivered a solution that supported visitor engagement while offering value beyond a single event.
What We’d Do Again
For regional activations, planning the structure, graphics, transport and installation as one coordinated package makes a real difference. It helps create a more cohesive result on site and ensures practical considerations are built into the solution from the beginning, particularly when the activation is intended for reuse.
