Advice and Answers

Straight answers to your signage questions.

Explore our signage advice and answers across everything from vehicle wraps and building signage to approvals, installation, costs and sustainable solutions.

Shopfront Signage

Should my shopfront sign be illuminated?

It depends on the application, and this is one of those questions where seeing the actual site makes the answer much better. We look at visibility, brand, materials, expected life, access and budget before recommending the final solution.

If it were my project, I would start by getting the basics right rather than adding complexity for the sake of it. Send us a photo and the key dimensions and we can talk you through the options in plain English.

What information should I send to get a shopfront signage quote?

The best starting point is usually simpler than people expect: send us your logo or brand guidelines, a few clear photos, approximate dimensions, quantity, location and the date you need it by. For vehicles, the make/model and photos help; for buildings, a straight-on site photo is ideal.

Don’t worry if you don’t have perfect artwork or architectural drawings. Send us what you have. Our job is to work out what is missing and ask the right questions before we manufacture anything.

What is the best signage for a retail shop?

It depends on the application, and this is one of those questions where seeing the actual site makes the answer much better. We look at visibility, brand, materials, expected life, access and budget before recommending the final solution.

If it were my project, I would start by getting the basics right rather than adding complexity for the sake of it. Send us a photo and the key dimensions and we can talk you through the options in plain English.

What mistakes should I avoid when planning shopfront signage?

I would compare more than the final price. Look at what material is actually being specified, how it will be manufactured, who is installing it, what is excluded, the warranty and whether the company has thought about the site rather than simply priced a square metre rate.

A cheaper sign can be good value if it is the right product. It becomes expensive when it is underspecified, hard to maintain, fails early or needs to be remade. We would rather explain why we are recommending something than just tell you it is ‘premium’.

Do I need council approval for a shopfront sign?

Possibly. Council requirements depend on the site, size, position, illumination and local planning rules, so I would be wary of a blanket yes or no without looking at the actual project.

If approval is required, we can help with the signage drawings and information needed for the application. The key is identifying it early, not after the sign has already been manufactured.

Can you design the whole shopfront rather than just one sign?

Yes. This is where having the design, production and installation thinking connected makes a difference. We can work from existing brand guidelines or, if you only have a logo, build the signage direction from there.

My view is that good signage should look like it belongs to the business and the site. We don’t want to force the same construction onto every brand just because it is easy for us to make.

What is the difference between fascia signs, 3D letters and lightboxes?

The main difference is usually how the product is constructed, how long it is intended to last and what job it is trying to do. Two signage products can look similar in a photo but behave very differently once they are exposed to sun, wind, cleaning, traffic or repeated handling.

If you’re deciding between two options, tell us where it is going and how long you need it for. I would rather recommend the simpler option when it is genuinely enough than overspecify the job.

How big should my shopfront sign be?

It depends on the application, and this is one of those questions where seeing the actual site makes the answer much better. We look at visibility, brand, materials, expected life, access and budget before recommending the final solution.

If it were my project, I would start by getting the basics right rather than adding complexity for the sake of it. Send us a photo and the key dimensions and we can talk you through the options in plain English.

Can you show me what the signage will look like before it is made?

Yes. In most cases we can, but the exact way we would do it depends on the site, material, scale and how long you need it to perform.

This is where a photo is incredibly useful. Send us the location or item you want signed, along with your logo and approximate dimensions, and we can tell you what we would recommend rather than give you a generic answer.

Can shopfront signage include window graphics and frosting?

Yes. In most cases we can, but the exact way we would do it depends on the site, material, scale and how long you need it to perform.

This is where a photo is incredibly useful. Send us the location or item you want signed, along with your logo and approximate dimensions, and we can tell you what we would recommend rather than give you a generic answer.

What materials last best on an Australian shopfront?

It depends on the application, and this is one of those questions where seeing the actual site makes the answer much better. We look at visibility, brand, materials, expected life, access and budget before recommending the final solution.

If it were my project, I would start by getting the basics right rather than adding complexity for the sake of it. Send us a photo and the key dimensions and we can talk you through the options in plain English.

How long does shopfront signage take to manufacture and install?

It depends on the scope. A straightforward printed job can move quickly; fabricated, illuminated, engineered or multi-site work naturally needs more time. Approvals, access equipment and installation scheduling can also become the real lead-time drivers.

If you have an opening date, event date or vehicle booking that cannot move, tell us at the start. We would rather work backwards from the real deadline than give you a generic lead time that doesn’t help.

Got more questions?

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